Google's AI Overview — the AI-generated summary that appears at the very top of search results — now shows up on over 60% of searches. Before a user sees a single organic result, they see an AI answer. And that answer may or may not include your brand.
AI Overview (formerly Search Generative Experience) is Google's attempt to answer search queries directly in the results page, pulling from multiple sources and synthesising a response. It appears above the traditional "10 blue links."
For informational queries — "best brand reputation tools", "how to check what Google says about my company" — AI Overview is now the dominant placement.
If your competitor is mentioned in the AI Overview and you're not, the user may never scroll down to find you. Studies show AI Overview significantly reduces click-through to organic results below it.
Search your target keywords in Google (in an incognito window) and look at the AI Overview panel. If your brand isn't there but competitors are, you have a gap to close.
Get Seenly checks your Google SERP positions and shows you exactly where your brand stands — including whether you appear in the top 10 results for each keyword your clients use.